Six Pixels of Separation - The Blog
June 24, 2018 8:33 AM

Stand Out Brands With Nick Westergaard - This Week's Six Pixels Of Separation Podcast

Episode #624 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

He's one of the nicest and good-hearted people that I have ever met in this industry. Hands down. Salt of the earth. A real human being trying to help businesses connect to consumers in a real way. That's reason enough to follow Nick Westergaard. He is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes. Nick is the author of Get Scrappy - Smarter Digital Marketing for Businesses Big and Small, and - most recently - Brand Now - How to Stand Out in a Crowded, Distracted World. Nick is also a contributor to the Harvard Business Review and host of the On Brand podcast. He teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #624.

By Mitch Joel

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June 23, 2018 4:52 AM

Six Links Worthy Of Your Attention #417

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another: 

  • Larry David and the Game Theory of Anonymous Donations - Nautilus. "It feels like in the last few years we got much smarter about manipulation, behavioural economics, and psychology. Maybe because of the sharing of 'stupid human tricks' online, or maybe because we can run tests at scale with the Internet. Anyway -- it means you can produce different results with social settings. Want to run a charity auction? Anonymity is game theory." (Alistair for Hugh).
  • The bizarre tale of the flat-Earth convention that fell apart - cnet. "I love me some Science Denier Schadenfreude. Extra points if it's about conferences. And in this case, you have to ask: Why did the organizers plan it for Australia? Isn't that perilously close to the edge? ;-) More importantly: Why are we seeing this sort of thing? One argument is that denying science and progress is a way to slow down the pace of change in one's personal sphere. Or, in this case, platter." (Alistair for Mitch).
  • Neural network-generated roller derby names - AI Weirdness. "First thing to know is that there is a blog called, AI Weirdness, which should be expected, but makes me happy nonetheless. Second important fact is that someone trained a neural network on a dataset of roller derby names, and got it to generate its own list of roller derby names. Third fact is that you can read about all this at the link above." (Hugh for Alistair).
  • Roller derby - Wikipedia. "Did you know that the American newspaper man/humorist Damon Runyon is the co-inventor of roller derby? Do you even know what roller derby is? Did you know that there is a Roller Derby league in Montreal and they regularly have matches a five minute walk from my office? (Next match: June 28)." (Hugh for Mitch). 
  • The Dangers of Distracted Parenting - The Atlantic. "I'll often lament when I see small children in the park sitting around on a phone or tablet. They're playing games... or watching videos... in a park... filled with other kids. What's wrong with this world? Then, I'll take a peak to see if any emails need tending to. What's worse for humanity? Kids constantly using screens or parenting your kids while you're constantly on a screen? Hmmm...." (Mitch for Alistair).
  • Man 1, machine 1: landmark debate between AI and humans ends in draw - The Guardian. "I never know what to make of artificial intelligence. Is it happening now and changing the world, or does it just suck at creating names for a Roller Derby team (mind you, Fun Stabs and Hey Pain, are great names!). Well, here's a counter: AI is debating humans and winning... or drawing a tie. I could argue that if AI can tie a human being in a debate, it actually won. Still... kneel before your AI overlords. They are coming." (Mitch for Hugh).

Feel free to share these links and add your picks on TwitterFacebook, in the comments below or wherever you play.

By Mitch Joel

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June 22, 2018 8:14 AM

Evolving Masculinity In Marketing While Dealing With The Elephant In The Room

How does marketing to men change in world where the role of the male has evolved so dramatically?

It's a difficult concept to speak about, especially as the #MeToo movement continues to roll on (and, especially, because I am a middle-aged white male living in North America who has a ton of privilege). With that, marketers have always had a very specific role: Make a brand's product or service interesting to a specific market. It's interesting to think about just how much our world has changed when it comes to marketing to genders - and what, exactly, this all means to marketers today. This is the perfect week to think about it, considering that the annual Cannes Lions Festival is wrapping up in France. These topics were front and center... or maybe not as central as some had hoped. 

Interested in hearing more? You may want to listen to this: BeanCast #500 - Look How Far We've Come.

This week, I discussed these topics (and more) along with Joseph Jaffe (Super Advisor at The Innovation Scout), Jonathan Sackett (President at Allscope) and host Bob Knorpp on the very excellent BeanCast Podcast (which I've been fortunate to be a guest on in the past). This also happens to be the 500th episode of the BeanCast. A hearty congrats to Bob for pulling together one of the best podcasts on the marketing, communications and advertising space in the world!

Take a listen and jump into the fray...

By Mitch Joel

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June 18, 2018 8:02 AM

Scooter (or Bird) Your Way To Work And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed: 

  • While we have Bixi bikes here, in Montreal (and there are similar bike sharing experiences in many major metropolitan cities these days). With that, I experienced Bird on my recent trip to San Diego... and it was awesome. Really fast motorized scooters. No docking. Just randomly left all over the place for commuters to use. We all used to laugh at the idea of the Segway, when it first came out. Maybe it was a glimpse into our current/future state of urban transportation? Don't believe it? Bird is looking at a $2 billion valuation and brands like Uber are trying to figure out how to get in on the action.
  • How would you feel is a brand sent you an image by AirDrop? That's just what ESPN did during the NBA Finals. They sent personalized messages to iPhone users in locations like New York City. It was part of EPSN's "You Seeing This Thing?" Campaign. So, trolling on someone's AirDrop... genius marketing or intrusive and rude?
  • App of the Week: Prizmo Go.

By Mitch Joel

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June 17, 2018 8:03 AM

Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Episode #623 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

It was the early 2000s and viral marketing was just getting started. That's when Jonah Sachs rose to prominence. He created some of the world's first viral videos. His agency, Free Range Studios, created campaigns, like Amnesty International's awareness-raising video on blood diamonds (which was seen by 20 million people). Later Jonah helped to create The Story of Stuff, which was viewed by over 60 million people and marked a turning point in the fight to educate people about the environmental and social impact of consumer goods. Jonah went onto to create other viral campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as consumer brands like Microsoft and Patagonia. Fast Company named him one of today's 50 most influential social innovators. In 2012, Jonah released his first book, Winning the Story Wars. Most recently, he published his sophomore effort, Unsafe Thinking - How to Be Nimble and Bold When You Need it Most. So, how safe is your brand thinking? Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #623.

By Mitch Joel

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June 16, 2018 4:03 AM

Six Links Worthy Of Your Attention #416

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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June 11, 2018 8:35 AM

Your Phone Is Listening In On Your Conversations And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the... Read more

By Mitch Joel

Utilities:


June 10, 2018 6:40 AM

The Power Of Paying Attention With Neen James - This Week's Six Pixels Of Separation Podcast

Episode #622 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. At what cost attention? We all think that we're paying attention to the work that we do, but are... Read more

By Mitch Joel

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June 9, 2018 4:37 AM

Six Links Worthy Of Your Attention #415

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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June 8, 2018 7:36 AM

Mai Leisz On This Month's Groove - The No Treble Podcast

Mai Leisz is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #42 - Mai Leisz. Who is Mai Leisz? She just turned thirty,... Read more

By Mitch Joel

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