Blogs And Business Success With Mark W. Schaefer

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Episode #356 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I’m a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you’re a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He’s already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog -  Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn’t an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"… again. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #356.

One comment

  1. Very interesting to hear Mark Schaefer say that blogging is somewhat about being first and overwhelming. I love this concise statement. In my experience, this is THE big hurdle for new bloggers. Google is the gatekeeper, and until we’re somehow popular on Google, we’re navigating blindly, post after post, with no good idea of the value of our content. And we want to believe that the cream rises to the top (as I’ve heard you say, Mitch), but that belief does not increase our ranking. So we wait, and we keep on keepin’ on. In the dark.

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