Posted by What are you going to reboot today?
Today is the day. My second business book, CTRL ALT Delete, is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed business forever that brands are doing little (to nothing) about. These aren’t trends (as in, things that are coming). These are movements. They are here. They are backed up with data. They are massive. This will freak out many – but more importantly – provide an amazing opportunity for anybody (from startup to multinational) to take advantage of. Section two is titled Reboot: You and in it, I define several triggers that we – as individuals – now need to think about (and do!) to make ourselves indispensible in this new era of work. We have moved from a world where people would change jobs 4-5 times in their careers, to a place where individuals will change careers 4-5 times in their lifetime. Don’t let this creep up on you. Be prepared.
Do you want to be employable in the next five years?
It’s a massive provocation, but ultimately, I wanted this book to help people no longer have to think about answering this question. From a digital-first posture to embracing the squiggle in your career, CTRL ALT Delete is your business roadmap out of what I call "business purgatory." I hope you will join me on this adventure.
So, before I ask you to buy the book….
- Please read what Seth Godin wrote about CTRL ALT Delete yesterday: You should buy the book.
- If you’re not willing to read the book, maybe you can listen to the audiobook? You could get CTRL ALT Delete as an audiobook for free here (with a whole host of other goodies and help the charity Jumpstart): CTRL ALT Delete – The Ultimate Business Reboot Audiobook Sweepstakes (thanks to the good people at Audible).
- If you’re still uncertain, please check out what people like Arianna Huffington, Tony Hsieh, Dan Ariely, Susan Cain, Dan Pink, Jeffrey Gitomer, Julie Burstein and many more have already said after reading the book in terms of endorsements and reviews right here: CTRL ALT Delete Book Reviews And Media.
Please buy CTRL ALT Delete.
The first week of book sales are critical. We have set-up an interesting digital experience to tell the story of just how much has already changed in business, and to illustrate how few businesses are doing anything about it. This experience is also a live survey (three simple questions) that will be updated to demonstrate how we feel about the changes, and what we’re doing about them. We partnered with Google Consumer Surveys to get a pulse on where we’re at in terms of the great reboot and now we need you to join the fray as this continues to evolve. But, more importantly, the experience is filled with mind-bending pieces of data. You can check it out right here: CTRL ALT Delete.
A little something more.
If you buy a copy of CTRL ALT Delete (in any format), you will also be invited to a special Google Hangout event that will take place in the coming weeks. This event will feature me answering your questions, along with some very special guests. All you have to do is email me ([email protected]) your receipt and the best email address to contact you about the details surrounding this very special event. Trust me, you won’t want to miss this one.
A little something bigger.
If you buy fifteen copies (or more) of CTRL ALT Delete (in any format), you will be entitled to a free 30-minute private Google Hangout event with me that will take place on a mutually agreeable date and time. You can invite whomever you like and feel free to either ask me questions, or I would be happy to present a couple of new(ish) trends and what they mean to businesses. All you have to do is email me ([email protected]) your receipt and the best email address to contact you about the details.
A bigger something.
If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. You can invite anyone you like (employees, clients, peers, industry friends, etc…). On top of that, I am willing to do the exact same presentation for the charitable organization of your choice. This could be a unique (and cost-effective) way for your company to have a special event. It could be a lunch and learn, an executive breakfast or a cocktail event in the evening. Along with that, it enables you to offer a special event to a charitable organization that you hold near and dear to your heart. If you are interested, all you have to do is email me ([email protected]) and we can discuss (as there are some additional rules and stipulations to make this one happen).
And now, over to you. Are you ready? Let’s go: CTRL ALT Delete…
Never another podcast episode or article 
Big congrats on getting this out to the world! It’s definitely a book that deserves to be read far and wide.
Look forward to diving into this one, Mitch. Thank you for all your hard work for others’ benefit.
Best of luck with the launch, Mitch. Regardless of how well the book does, you are truly a “#1”, through and through.
I’d love to read your new book Mitch, but it seems only Candadians can buy the Kindle version. I can’t find it in the Kindle Store or iBooks. I’m in Australia, and it looks like we’ve been excluded for some reason, again.
This is not me. It is Hachette Book Group. Try Kobo. I know they are working on Amazon and iBooks… this is equally frustrating for me.
No-go for Kobo in Australia. Hachette has the printed version here, I’ll try to get one of those.
An interesting book from an excellent author. Will definitely grab a copy for this on the weekend. Thanks for the heads-up!
Howdy, love you work. It is truly inspirational, and I have been following you for quite some time.
Unfortunately, here in Australia anyway there does not appear to be a kindle version. Which hampers me buying your book (which I desperately want, but I have not done paper for nearly 4 years).
There’s only one reason why I cannot resist buying this book: I still haven’t found what I’m looking for. Since many years I am following your posts, podcasts etc. – always being fascinated by your content for a various number of reasons. But meanwhile I would TOTALLY disagree with the message: “What choice do we have?” – I’m actually scared.
Don’t get me wrong, I realize that this is just another episode of technology, triggering human fears and doubts about our future, as elaborated in Kathrin Passig’s blog post on Eurozine (http://www.eurozine.com/articles/2009-12-01-passig-de.html) – probably the best post on that topic I have seen so far (unfortunately in German).
Just a few examples:
– “What the hell is it good for?” IBM-Engineer Robert Lloyd, 1968, welcoming the microprocessor
– “That’s an amazing invention”, US-President Rutherford B. Hayes, 1876, saying hi to the telephone, “but who would ever want to use one of them?”
– Harry M. Warner, 1927: “Who the hell wants to hear actors talk?” (my favourite)
– “The horse is here to stay, but the automobile is only a novelty – a fad” Henry Ford’s attorney Horace Rackham
– Charlie Chaplin,1916: cinema is “little more than a fad”
– “The radio craze … will die out in time”, Thomas Alva Edison, 1922
– “Airplanes will be used in sport, but they are not to be thought of as commercial carriers” – Pioneer Pilot, Octave Chanute, 1904
– “The bow is a simple weapon, firearms are very complicated things which get out of order in many ways” – Colonel Sir John Smyth, 1591
– The American Newspaper Publishers’ Association, 1897: “Do typewriters lower the literary grade of work done by reporters?”
So, my question is: can we somehow embrace this new technological era without being absolutely absorbed by it and sucked into screens and codes and data – as natural human beings? I love technology, but like with any kind of relationships we have to be careful that it will never dominate us!
I’ve been through most of your pre- and post-publishing media coverage, and it seems like I haven’t found anything about your view on alternatives. It’s black and white. Fear. Either you’re in or you’re gone. I guess and hope I’m not the only one here who does not want to spend his or her life staring into retina worlds.
Mitch,
Love your video interviews. However I’m going to politely suggest hachette books or whatever they are called get fired?!
No kindle version available in UK either is a pretty sad and ironic situation for any book, let alone one in this space ;)?
Thanks and well done on all your great work.
Regards,
Thor.
This is as frustrating for you as it is for me. Unfortunately, I have nothing to do with this. For some reason they are having difficulties getting the digital rights settled outside of North America.
Trust me, this is not the first I am hearing of this and it’s heartbreaking to read comments like this.
If you can’t find it on Kindle, please try Kobo or iBooks. If none of them exist, it’s simply out of my control.
I’m sorry.