Posted by Welcome to episode #193 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won’t be during SXSW (hint: it’s in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it’s going), plus lots more. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #193 – Host: Mitch Joel.
- Running time: 48:04.
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- Six Pixels of Separation the book is now available.
- Episode #26 of Media Hacks is here and it features:
- C.C. Chapman – Managing The Gray – Campfire.
- Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
- Not present (tsk, tsk):
- Chris Brogan – New Marketing Labs – Co-author of Trust Agents.
- Hugh McGuire – LibriVox – Bite-Sized Edits – The Book Oven.
- Julien Smith – In Over Your Head – Co-author of Trust Agents.
- Digital Dads is going strong.
- C.C. Chapman’s sex life revealed.
- Going beyond the movies… into an iPhone app: Bank Run.
- iPhone apps – is it realistic for us to be this excited over them?
- iPhone apps as the widgets for 2010.
- Mobile platforms have to work across all of these platforms.
- Gowalla – the Foursquare competitor… do they have a chance?
- The Foursquare television commercial.
- C.C. Chapman blames Canada.
- Location-aware platforms (a continuation on the Please Rob Me stuff).
- Facebook and location-based services.
- Facebook patents Social Networking?
- Apple sues HTC and we think they have to (sadly).
- The iPad is coming, the iPad is coming! (is everyone going to get in line and what for this glorified digital photo frame?
- Is a new Macbook Pro coming soon?
- MacRumors Buyer’s Guide.
- The Ninja is all about email… but email is dead… or not…
- Great business growth is about getting the basics in order.
- What happens to a brand when a big personal brand switches gear?
- The Financial Aid Podcast has podfaded.
- Is email dead? (hardly).
- It’s attitudinal not generational.
- Let’s all check out Chat Roulette.
- About randomness and nothingness.
- The mad rush that is SXSW.
- C.C. Chapman assumes the role of Hugh McGuire in this episode.
- Make sure to grab Chris Brogan’s brand new book: Social Media 101.
- David Usher – ‘Kill The Lights’.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #193 – Host: Mitch Joel.
Never another podcast episode or article 
I just listened to the latest podcast last night on my way home and was thinking about the conversation around the value of email marketing. A couple of thoughts came to mind. First, I am in total agreement on the reality of email marketing. It may not be sexy, but at the end of the day it does work. And when I say it does work, with that statement is the caveat of within reason and while managing clients’ expectations (have to wear the account hat for that one).
In that vein, I remember attending an event here in Toronto last year. The speaker was Bob Pierson who was speaking about social media, and it was suggested at the time that twitter might replace email as a concept. In my mind, and after listening to the podcast, I think I can intelligently dismiss that outright. And not because like Mitch I am old, but the reality is that regardless of what platform you decide to communicate with outside of email (twitter, facebook, digg, etc) for the most part you are always required to use your email account to register your account with that platform. So like the old Microsoft ad suggests, your email account follows you wherever you go.
Great discussion on email marketing. Chris mentioned email being built on 40 year old technology. Does Google Wave (or something like it) dramatically change the email landscape over the next several years?