Posted by Welcome to episode #283 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time? Can great creative be paid for in hours (the traditional agency model) or is better to be paid for value? We were both inspired by an Ad Age Blog post titled, Great Ideas Don’t Take As Much Time As Many Ad Agencies Claim, by Scott Montgomery and this is what unfolded. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #283 – Host: Mitch Joel.
- Running time: 55:54.
- Please send in questions, comments, suggestions – [email protected].
- Hello from Beautiful Montreal.
- Subscribe over at iTunes.
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- Six Pixels of Separation the book is now available.
- Episode #41 of Media Hacks is coming soon and it might feature:
- Chris Brogan – New Marketing Labs – Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
- C.C. Chapman – Managing The Gray – Digital Dads – Content Rules.
- Hugh McGuire – LibriVox – iambik audio – PressBooks.
- Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
- Julien Smith – In Over Your Head – Co-author of Trust Agents.
- Here’s the Jaffe vs. Joel debate on the time it takes to create great creative and the price worth paying for it.
- Ad Age Blog Post – Great Ideas Don’t Take As Much Time As Many Ad Agencies Claim by Scott Montgomery.
- Jaffe Juice.
- Jaffe Juice TV.
- Life After The 30-Second Spot.
- Join The Conversation.
- Flip The Funnel.
- Follow Jaffe on Twitter.
- This week’s music: David Usher ‘St. Lawrence River’.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #283 – Host: Mitch Joel.
Never another podcast episode or article 
Mitch, I’ve just recently found your podcast through Weekly Leader where you were linked.
Thanks for this podcast with Joe. I’m not an ad man, but I do creative work as a consultant. Except for issues of efficiencies, I find time is a constraint that has to be removed for the process. Whatever time I give, I take. It isn’t that the creative work happens in the last few hours. It is that the creative process is a puzzle, where some of the pieces are locked in a room, and we are on the outside of the building. The process, for me, at least is like trying to find the open door or window to climb inside, and the key to open the door to where the idea is hiding.
What I typically discover is that I see it with my peripheral vision, so I go do other things, all the while I’m processing the creative point I need to make. It is a mystery. The only other thing to say about it, is that my most creative time is after I’ve slept, whether a nap or a night’s sleep. I awake, know what needs to be done, and it gets done in short order. So, writer’s block is defeated by a lot of wandering around (actually reading stuff totally disconnected from the subject of the creative process) and naps.
Thanks very much guys. I’ll keep listening if you keep creating.