Welcome to episode #284 of Six Pixels Of Separation – The Twist Image Podcast. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine – How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition, was recently released and he’s here to discuss the new brand blueprint that he thinks will make brands a little less like machines… and more like us. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #284 – Host: Mitch Joel.
- Running time: 50:09.
- Please send in questions, comments, suggestions – [email protected].
- Hello from Beautiful Montreal.
- Subscribe over at iTunes.
- Please visit and leave comments on the Blog – Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- or you can connect on LinkedIn.
- …or on twitter.
- Six Pixels of Separation the book is now available.
- Episode #41 of Media Hacks is coming soon and it might feature:
- Chris Brogan – New Marketing Labs – Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
- C.C. Chapman – Managing The Gray – Digital Dads – Content Rules.
- Hugh McGuire – LibriVox – iambik audio – PressBooks.
- Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
- Julien Smith – In Over Your Head – Co-author of Trust Agents.
- In conversation with: John Morgan.
- Brand Against The Machine.
- Follow John on Twitter.
- This week’s music: David Usher ‘St. Lawrence River’.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #284 – Host: Mitch Joel.
Really great interview with John! I haven’t read his book yet (in my stack for the holidays) so I wasn’t sure I wanted to listen before I’d read. But I’m glad I did. I learned quite a bit about him and the reasons behind the book that I wouldn’t have gotten from reading it. I also learned that once a geek, always a geek.
P.S. “Your book becomes a very nice business card.” I’m not sure how I feel about that…as a new author.
Think about it as a bonus to everything else that comes along with writing a great book (like I know you will).
Get ready for your close-up… soon enough 😉
Thanks for having me on Mitch! We should have conversations like this more often.
Always a pleasure… thanks for coming on… you know where to find me 🙂