Welcome to episode #293 of Six Pixels Of Separation – The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer’s true influence in the online channels. While this is already a very contentious issue, there’s something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #293 – Host: Mitch Joel.

• Running time: 48:24.
• Please send in questions, comments, suggestions – [email protected].
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• Six Pixels of Separation the book is now available.
• Episode #41 of Media Hacks is coming soon and it might feature: 
• Chris Brogan – New Marketing Labs – Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman – Managing The Gray – Digital Dads – Content Rules.
• Hugh McGuire – LibriVox – iambik audio – PressBooks.
• Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• In conversation with Mark W. Schaefer.
• Mark’s Blog is: Grow.
• Follow Mark on Twitter.
• Mark’s first book: The Tao of Twitter.
• Mark’s new book: Return On Influence.
• This week’s music: David Usher ‘St. Lawrence River’.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #293 – Host: Mitch Joel.