Welcome to episode #330 of Six Pixels Of Separation – The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he’s now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman – Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Baskin and Unerman are hosting a contest for college undergrads and grad students to win a paid summer internship at MediaCom’s offices in NYC or London. They will also put the best truth briefs in a book entitled, Truth Tellers: How Tomorrow’s Leaders Would Change Today’s Brands, and distribute it free around the world, giving students a great credential in their job searches. Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it’s a pleasure to have him back on the show. Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #330 – Host: Mitch Joel.

• Running time: 47:49.
• Please send in questions, comments, suggestions – [email protected].
• Hello from Beautiful Montreal.
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• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jonathan Salem Baskin.
• Branding Only Works On Cattle.
• Bright Lights & Dim Bulbs.
• Histories of Social Media.
• Tell The Truth.
• Become a Brand Truth-Teller: The Tell The Truth Contest.
• Dim Bulb.
• Advertising Age.
• Follow Jonathan on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.
• Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #330 – Host: Mitch Joel.