Posted by Welcome to episode #339 of Six Pixels Of Separation – The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee’s post generated a lot of attention and over six hundred comments. I wasn’t alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation…
Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #339 – Host: Mitch Joel.
- Running time: 48:31.
- Please send in questions, comments, suggestions – [email protected].
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- In conversation with: Bill Lee.
- Marketing Is Dead – Harvard Business Review.
- Customer Reference Forum.
- The Hidden Wealth of Customers.
- Follow Bill on Twitter.
- This week’s music: David Usher ‘St. Lawrence River’.
- Get David’s song for free here: Artists For Amnesty.
Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #339 – Host: Mitch Joel.
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Mitch,
Great interview, and from my perspective of what Bill is saying… he seems to favor a “go for the customer-focused singles, doubles, and even triples” marketing approach over the “swing for the fences with BIG creative events” approach to marketing.
His article, Markting Is Dead, was just a bait title to me… just another one of those “_____ is Dead” attention-grabbing title.
Ironically… it hit a home run. 😉
I think his whole approach, even the article, would have done better by demonstrating his exact approach, instead of “marketing” his company.
Perception is reality, no matter what kind of marketing you do, and if you deliver the perception you’re going after attention and press… that is the reality of your approach.
The best marketing doesn’t give the impression that it is “marketing” at all (one marketing in quotes intentionally).
“Marketing is being replaced with New Marketing”. You know Bill throws around a lot of names and renamed names, but I didn’t find a lot of new news in this interview. So what exactly was his point?
BTW just listened to #315 with Chris Guillebeau. That was a great podcast, and I think Chris can authoritatively talk about developing buzz, community, and value, because he’s doing many of the things that Bill talks about. Got it.
I think Bill is good with buzz words, but Chris actually has something useful to say.