Podcast

SPOS #370 – When Fish Climb Trees And Other Stories With Avinash Kaushik

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Welcome to episode #370 of Six Pixels Of Separation – The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing‘s Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics – An Hour A Day and Web Analytics 2.0. Along with that, he is one of the most powerful marketing bloggers on the planet. His blog, Occam’s Razor is a site to behold (intentional spelling). On July 22nd, he published another monster post (close to 4000 words) titled, See-Think-Do: A Content, Marketing, Measurement Business Framework and, once again, it’s a blog post worthy of pushing further and deeper into a book. I hope he does just that. In the meantime, here’s an in-depth conversation about this new marketing framework. It’s an important discussion, so enjoy…  

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #370 – Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #370 – Host: Mitch Joel.

3 comments

  1. An absolutely brilliant and powerful Podcast Mitch. I continue to appreciate the thoughtful way that you work with those that you interview… always guiding and never getting in the way of the core message they are sharing. Great job as always… but I have to say that Avinash is something else! Keep up the great work

  2. I really liked the suggestion of using the see-think-do as a framework toward setting better standard, for better progress. I mean, it’s 2013 and all.. we need to come up with more innovative ideas to implement these systems of strategy building patterns than let it flow and accumulate. touchy guitar at the end makes it all the better..

  3. I truly loved this podcast, and not just for the content (though some ideas like see-think-do resonated) but because the two of you shared your enthusiasm and love for Marketing. It’s rare to hear that in the hallowed walls of some businesses. I’ve passed this onto colleagues in the hope that it revitalises them.

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