Welcome to episode #437 of Six Pixels Of Separation – The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, he found out that his previous book, Marketing The Moon, had been optioned by a documentary filmmaker. In this episode, we discuss David’s desire to transition from a marketing author and speaker into the broader and larger space of sales and customer service (a trend that many marketing authors/speakers are following). We also look and how intrinsically connected sales, customer service and marketing have become. David is one of the most prolific writers and speakers out there. His new book challenges business to radically redefine how they connect with consumers (a topic that is near and to my heart as well). Enjoy the conversation…

Here it is: Six Pixels Of Separation – The Twist Image Podcast – Episode #437 – Host: Mitch Joel.

• Running time: 51:54.
• Please send in questions, comments, suggestions – [email protected].
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• Six Pixels of Separation the book is now available.
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• Here is my conversation with David Meerman Scott.
• The New Rules of Sales And Service.
• The New Rules of Marketing and PR.
• Marketing The Moon.
• Real-Time Marketing And PR.
• Newsjacking.
• Marketing Lessons From The Grateful Dead.
• World Wide Rave.
• Eyeball Wars.
• His blog: Web Ink Now.
• Follow David on Twitter.
• This week’s music: David Usher ‘St. Lawrence River’.
• Get David’s song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation – The Twist Image Podcast – Episode #437 – Host: Mitch Joel.