Last night we had a hotly debated session over Harry Beckwith‘s What Clients Love. It was a strong discussion only
Continue readingMonth: November 2004
Great Article and Add-On To SMS Entry
Just came across this very good primer on what’s happening in the mobile marketing marketplace. iMedia Connection‘s Rebecca Weeks (Content
Continue readingMarketing To Mobile Phones With SMS
I spent the better part of the morning hearing two great speakers present the case for the power of SMS
Continue readingCan An Online Discussion Predict Future Product Trends?
When I spoke at the Canadian Marketing Association‘s 2004 Digital Marketing Conference in late October, I was on a panel
Continue readingMore On Word Of Mouth Marketing
For quite a while I have been a member of an online Word Of Mouth marketing company called BzzAgent. At
Continue readingThe Art Of Networking
Just a little head’s up that tomorrow night Robert Gervais, President of Pre2Post Technologies, and I will be giving a
Continue readingThe Power Within Coming To Montreal
Several months back I jetted down to Toronto for The Power Within full day conference on Sales Mastery. It was
Continue readingMore To The Max
Why do you always remember the best stuff when you’re in the shower? Well, that’s what happened this morning, so
Continue readingMaxed Out At IAB To The Max – Part 2/2
The panel discussion also shed light into how the French-speaking marketers are dealing with a more unique (distinct?) Quebeccrowd. More
Continue readingMaxed Out At IAB To The Max – Part 1/1
It was a jaw-dropper. An impressive crowd of nearly 300-plus marketing specialists from Montreal, Quebec bared witness to many great
Continue readingCalling All Stations – The Power Of Voice Branding
When our (sometimes) beloved Montreal Expos left our fair city. When the hockey lockout shut-out our city from a forthcoming
Continue readingMarket Thyself
A new initiative out of Concordia… Or in conjunction with Concordia is something called eConcordia. Many universities – mostly to
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