"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingMonth: December 2008
Banner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingHot Off The Presses: Less Is Not More
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record
Continue readingSPOS #133 – How To Grow With Social Media
Welcome to episode #133 of Six Pixels Of Separation – The Twist Image Podcast. Most of the content on today’s
Continue readingThe Future Groundswell
How do technologies and trends rise up and take hold with everybody everywhere? How did the Internet become what it
Continue readingThe Real Work Has Yet To Begin
Everyday, there are more and more Blog posts where people are saying that they don’t have time to Blog or
Continue readingNow Everyone Can Be A Citizen Journalist
The Internet is shifting everything we know and understand about privacy and communications. Winston Smith was a civil servant with
Continue readingHow To Be Tweetable
One of the faster growing trends on Twitter is the Retweet. If someone says something remotely profound or links to
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingBusiness Book Reviews In 140 Characters (Or Less)
"Tribes (Seth Godin): Tribe=social network. Anyone can lead a tribe. You should lead a tribe." One glance at Twitter and
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