Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
Continue readingMonth: June 2010
Working Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingThe Future Of Television With Joseph Jaffe
Episode #208 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #208 – Jaffe And Joel #6 (Across The Sound 6.20)
Welcome to episode #208 of Six Pixels Of Separation – The Twist Image Podcast. Joseph Jaffe is widely regarded as
Continue readingThe Future Of News
Does society owe the news and the newspaper industry anything? Jeff Jarvis (Buzzmachine and the author of the best-selling business
Continue readingCheck This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingThe Truth And Lies Of Networking
Networking is critical for success. Yes, online social networking has changed this, but meeting in our "protein forms" still can’t
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingMedia Hacks Audio Podcast #31 Is Now Live
Episode #207 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #207 – Media Hacks #31
Welcome to episode #207 of Six Pixels Of Separation – The Twist Image Podcast. It’s not about whether or not
Continue readingYou Are Free To Try Everything
While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not
Continue readingAdvice To A Marketing n00b
It must be that time of year, but there seems to be a more solid flow of personal requests for
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingYou Have To Have Thin Skin
You know the saying, "you have to have thick skin," don’t you? Is that true? Must we all have thick
Continue readingHow To Rock Twitter With UnMarketing
Episode #206 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #206 – How To Rock Twitter With Unmarketing
Welcome to episode #206 of Six Pixels Of Separation – The Twist Image Podcast. Do you question the value of
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
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