Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But, here we are!
When cultural moments like Miley Cyrus at the Video Music Awards happen, we can’t help but stop and take a look. It’s the classic rubber neck syndrome, where we all, collectively, slow down to get a glimpse of the accident. It’s probably not the best part of the human condition, but it is who we are. We’ve taking rubber necking to a whole new level when you implicate social media into the mix. Now, we’re not just stopping to watch the madness and talking about it at the water cooler the next day, but we’re living it, sharing it, reporting on it and commenting on it like never before.
Media feeds the beast.
The Onion beat me to it. The satirical website had one of the most insightful (and hilarious) posts about the fiasco that points to the reality of what these types of events means to brands and marketers. And, make no mistake about it, brands, marketers and media entities jump all over this sort of stuff because it moves the needle. The article was titled, Let Me Explain Why Miley Cyrus’ VMA Performance Was Our Top Story This Morning, as a mock op-ed piece from the Managing Editor of CNN.com. Most will simply read this piece and laugh, but it has all of the major points about why moments like this get the kind of coverage that they do – particularly in this day and age when traditional media outlets are doing anything and everything to generate advertising revenue, and the wall between editorial and advertising is blurring faster than you can say: native advertising. You can read the article to get the humor, but here is a rundown of why marketers should be twerking Miley Cyrus:
So, in the end, everybody should read this fake op-ed piece in The Onion and realize that it’s probably the most accurate story about publishing, content and the state of digital advertising than any research report you are bound to come across.
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