Categories: Articles

A Birthday Wish

Yes, today is my Birthday.

I’m not big on birthdays. That’s not true. I’m just not big on my own birthday. I’m not sure why. Maybe because I never got the pony that I wanted when I was a little kid (joke!). I’ve received a bunch of kind birthday wishes already (many thanks). With that, many people have also said that they are going to buy a copy of my new book, CTRL ALT Delete, today as "birthday gift." And, to be honest, that’s just amazingly awesome.

Still, it feels a little self-serving.

I not only can’t stop anyone from doing that, because I do want to encourage as many people as possible to buy CTRL ALT Delete (that is the job of selling a book), but I certainly don’t want to spend my birthday hawking the book. So, here’s what I decided to do: I am going to give $5 for every book sold today to The Leukemia & Lymphoma Society of Canada’s Light The Night Walk. Every year, I take part in the Light The Night Walk because one of my best friend’s daughter had Leukemia (you can read the full story here: Fighting Cancer… Again). She’s fine now, but she is one of the lucky few. So, if you buy a book today, please email me your receipt (mitch@twistimage.com) and I will make the donation in your honor.

A little less-self-serving.

Regardless of how well this little birthday wish does, I am also committing $1000 to the walk as a birthday present to myself and on behalf of all of you. Thank you so much for reading, listening, following and, yes, even buying CTRL ALT Delete. Birthdays are a moment that allow each of us to reflect on how lucky we are. I am very lucky to have all of you in my life. Thank you for inspiring, pushing, provoking, sharing and caring.

It means the world to me. 

Mitch Joel

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