Categories: Articles

Alert: Creating An Air Canada Flight Alert

I have to admit I love the technology but I hate the experience. This is a common stress/frustration I endure as I scowl the web.
I do love the fact that Air Canada allows you to hop on their site and create a flight notification on the status of your travel. Here’s the rub: it takes four clicks and you then have to maximize the window just to get there. Yet it says, clearly, on the homepage “Flight Notification.”
I want to use it…. quickly. It’s also hampered by doing those four clicks on links that are all over the place and not in the same “mouse zone.”
All this and it’s only two clicks to buy Travel Insurance.
Bad usability equals bad experience equals people talking badly about your business.
Usability matters and I’d love to know what the website analytics say.

Mitch Joel

Recent Posts

Daniel Levitin On Secret Chords And The Power Of Music – This Week’s Six Pixels of Separation Podcast

Episode #963 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

11 hours ago

SPOS #963 – Daniel Levitin On Secret Chords And The Power Of Music

Welcome to episode #963 of Six Pixels of Separation - The ThinkersOne Podcast. Daniel J.…

11 hours ago

Six Links That Make You Think #756

Is there one link, story, picture or thought that you saw online this week that…

1 day ago

Screenagers – Raised By YouTube, Fed By TikTok, Ignored By Us

Nearly half of American teens are online almost constantly. Read that again. This isn’t just…

5 days ago

Richard Cytowic On Simple Brains And Smartphones – This Week’s Six Pixels of Separation Podcast

Episode #962 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

1 week ago

SPOS #962 – Richard Cytowic On Simple Brains And Smartphones

Welcome to episode #962 of Six Pixels of Separation - The ThinkersOne Podcast. Richard Cytowic…

1 week ago

This website uses cookies.