There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation."
Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a company to blast out little bits of content in 140 characters at a time. There are also plenty of Blogs and Twitter conversations about how companies "should" use Twitter – as if there is some kind of professional code of conduct for businesses on Twitter. Bottom line, there are some innovative ways to use Twitter that go well beyond basic customer care.
Here are 6 alternative ways to use Twitter for business:
In the end, you have to figure out what your Twitter strategy is, why anyone would care and how you are going to connect, share, build and grow using this platform. Using Twitter for business is not going to be a silver bullet, and it’s certainly not for everyone. That being said, Twitter doesn’t have to only be about creating personal connections with individuals. Twitter can be about anything you want it to be about because if what you’re doing doesn’t resonate, people will simply not follow you.
What other alternative ways can you think of for businesses on Twitter?
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