Seth Godin not only has a new column in Fast Company (latest issue out now), but more importantly his new book, Free Prize Inside: The Next Big Marketing Idea, is about to come out. According to his blog, “it’ll ship in about ten weeks.” And here’s the good stuff: “I’m also pleased to tell you a secret: the first press run (and JUST the first press run) comes in a collectible package. (more on this soon).” Oh, the teasing… just like good ole’ Godin. Seth links you to this area of Amazon.com where you can insure that you get one of these “first press run” copies. Yes, I’ve already ordered my own.