Episode #842 of Six Pixels of Separation is now live and ready for you to listen to.

Have you ever met a “differentiation expert”? That’s the role of Andrea Belk Olson (who is also a speaker and author). As the CEO at Pragmadik, where her team helps organizations of all sizes better understand customers (their wants, desires and secret needs). She is the author of The Customer Mission, No Disruptions, and more recently published her newest book, What to Ask – How to learn what customers need but don’t tell you. A sought-after keynote speaker at conferences and corporate events, Andrea is a visiting lecturer at the University of Iowa’s Tippie College of Business and head of their Startup Business Incubator (JPEC Founders Club). She is also a mentor at the University of Iowa Venture School. In What to Ask, Andrea delivers a fresh, cognitive approach for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research, which ignores the two essential sources of insight: context and behavior. So, if you are faced with discovering what customers really want, this episode is just for you. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via Apple Podcast or whatever platform you may choose): #842 of Six Pixels of Separation.

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