I just noticed that the full-day seminars I will be giving in both Toronto and Montreal have been posted on the CMA – Canadian Marketing Association – website.
Blogs: A Marketers’ Secret Weapon will be taking place on February 16th, 2006 in Toronto and February 22nd in Montreal. Both sessions start at 9:00 am and end at 4:30 pm (locations have not been set yet).
Here’s the full description for Blogs: A Marketers’ Secret Weapon. From the Canadian Marketing Association website:
“Blogs are quickly becoming a marketers’ secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You’ll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We’ll also look at how a corporate website can find the right ‘voice’ to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,00,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make “personal instant publishing” one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.
Bonus: see how Podcasting, Moblogs and Vlogs will change the marketing landscape forever.
This is your marketing primer on Blogs.”
It will be a very informative and fun day. There is a handful of different rates to attend this event that depends on whether or not you are a member of the Canadian Marketing Association and if you are attending alone or with team members.
You can register here: Blogs: A Marketers’ Secret Weapon – Canadian Marketing Association Seminar – Registration.
Also, on the CMA website page for Blogs: A Marketers’ Secret Weapon, you will also see information like:
– Participants Will Learn.
– Seminar Features.
– You Should Attend If.
– Attendees Will Benefit From.
– Seminar Outline.
– Seminar Instructor.
Here is the link to the page: Blogs: A Marketers’ Secret Weapon – Canadian Marketing Association Seminar.
You can also let me know if you have any questions.