There has been a lot of back and forth on this, so please accept my apologies. A date has been set for my full-day seminar – Blogs: A Marketers’ Secret Weapon.
The Montreal date will be June 27th, 2006 from 9:00 am – 4:30 pm and the location is still TBA.
Blogs: A Marketers’ Secret Weapon is being presented by the CMA – Canadian Marketing Association.
Here is the seminar description:
“Blogs are quickly becoming a marketers’ secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You’ll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We’ll also look at how a corporate website can find the right ‘voice’ to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,00,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make ‘personal instant publishing’ one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.
Bonus: see how Podcasting, Moblogs and Vlogs will change the marketing landscape forever.
This is your marketing primer on Blogs.”
For more information and registration, please go here: CMA – Canadian Marketing Association – Blogs: A Marketers’ Secret Weapon – Montreal.