Blueprinting Your Brand

Episode #493 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

Ian Chamandy (along with his business partner, Ken Aber) recently published a business book titled, Why Should I Choose You? The book is based on their strategic planning methodology that helps brands define who they are… in seven words or less (not a typo). Their unique methodology (known as Blueprinting) help businesses put aside the typical jargon-based mission and vision statements that no team member can ever understand (and few implement). Once your brand knows – in seven words or less -who they are (and why they are), they can now use it to guide better decisions within the organization, and take better action. Business has changed and brands need to formulate messaging and strategy based on clarity to better compete. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #493.