Boring Brands

There is no trick or luck in being successful. In fact, success can be created and summed up in two words: be remarkable.

Easier said than done, right? Whether it’s being a musician, selling helicopters or developing the next online sensation, the ones that rise to the top are the ones that are remarkable. They are the great ones, the ones that people talk about, and the ones we all wind up cheering for. Seth Godin wrote the perfect business book about this, Purple Cow, and it’s an idea that is not lost on best-selling business book author, Tom Peters, either. Peters has a new book out next week titled, The Little Big Things, and in promoting the launch of his latest business book, he has also been publishing some interesting video clips about what it takes to be an amazing brand in our decade.

What this video clip: YouTube – Tom Peters – Strategy: Be Extraordinary:

It’s a great question to constantly ask about every element of your business isn’t it? Are you excellent and remarkable or simply "ho-hum"?