Categories: Articles

Building A Better Business By Thinking Like Amazon

**Don’t try to be like Amazon**
[Amazon](http://www.amazon.com “Amazon”) is a business like no other. Retailers might not like to hear this, but it is true. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. Everyone talks about the pioneering spirit of Amazon, and it is a story that is worthy of telling. Still, people like [Avinask Kaushik](http://www.kaushik.net “Avinash Kaushik”) and I would agree that trying to be like Amazon, [Apple](http://www.apple.com “Apple”), [Google](http://www.google.com “Google”) can be hard for most (maybe even all) businesses. For a myriad of reasons. Still, there is always something that we can think about, learn from and implement to make our businesses that much better.
**How is Amazon thinking there days?**
We don’t get to hear from Amazon founder, [Jeff Bezos](http://en.wikipedia.org/wiki/Jeff_Bezos “Jeff Bezos”) nearly enough. It’s usually the odd quote, here or there. But, it’s rarely in the context of a longer and more focused interview. This past Tuesday, [Business Insider](http://www.businessinsider.com “Business Insider”) posted [their full fifty-minute live, one-on-one conversation](http://recode.net/2014/12/16/watch-amazon-ceo-jeff-bezos-get-grilled-in-rare-public-interview-video/) between Business Insider founder, [Henry Blodget](https://twitter.com/hblodget “Henry Blodget”) and Bezos from their [Ignition – Future of Digital conference](http://www.businessinsider.com/event/ignition-2014 “Ignition”). It is very raw and direct. The questions are very probing and provocative. I have rarely seen a conversation like this, only because I found myself questioning my own business-thinking and reaching for my [Field Notes](http://fieldnotesbrand.com/ “Field Notes”) with some new ideas to jam on. I think you will too.
**What is the future of Amazon? What is the future of business? [Watch this](http://recode.net/2014/12/16/watch-amazon-ceo-jeff-bezos-get-grilled-in-rare-public-interview-video/)…**

Mitch Joel

Recent Posts

The iPhone Isn’t A Product. It’s A Supply Chain.The iPhone Isn’t A Product. It’s A Supply Chain.

The iPhone Isn’t A Product. It’s A Supply Chain.

Is it possible to bring iPhone production to America? Cue the flag waving.Cue the campaign…

12 hours ago
Kurt Gray On Why Harm Is The Hidden Driver Of Political Outrage – This Week’s Six Pixels of Separation PodcastKurt Gray On Why Harm Is The Hidden Driver Of Political Outrage – This Week’s Six Pixels of Separation Podcast

Kurt Gray On Why Harm Is The Hidden Driver Of Political Outrage – This Week’s Six Pixels of Separation Podcast

Episode #978 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

3 days ago
SPOS #979 – Kurt Gray On Why Harm Is The Hidden Driver Of Political OutrageSPOS #979 – Kurt Gray On Why Harm Is The Hidden Driver Of Political Outrage

SPOS #979 – Kurt Gray On Why Harm Is The Hidden Driver Of Political Outrage

Welcome to episode #979 of Six Pixels of Separation - The ThinkersOne Podcast. Dr. Kurt…

3 days ago
Six Links That Make You Think #772Six Links That Make You Think #772

Six Links That Make You Think #772

Is there one link, story, picture or thought that you saw online this week that…

4 days ago
PowerPoint To The People – Fifty Years Of MicrosoftPowerPoint To The People – Fifty Years Of Microsoft

PowerPoint To The People – Fifty Years Of Microsoft

Let’s rewind the clock. It’s 1975. Two guys - Bill Gates and Paul Allen - decide…

1 week ago
Christopher DiCarlo On AI, Ethics, And The Hope We Get It Right – This Week’s Six Pixels of Separation PodcastChristopher DiCarlo On AI, Ethics, And The Hope We Get It Right – This Week’s Six Pixels of Separation Podcast

Christopher DiCarlo On AI, Ethics, And The Hope We Get It Right – This Week’s Six Pixels of Separation Podcast

Episode #978 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

1 week ago