This past Thursday, Heidi Cohen wrote an article entitled, Corporate Blogs: Measure Their Value, for ClickZ.
Because Blogs are so new to the marketing mix, many companies fail to even understand how to measure the ROI (return on investment) when it comes to a corporate Blog. In this article, Cohen breaks down some key components to keep in mind and provides a fairly straight-forward way to analyze what it takes to make a corporate Blog successful.
Read Heidi Cohen’s ClickZ article here: Corporate Blogs: Measure Their Value.