How much value does the comments section of a Blog add to your Social Media experience?
Before even getting into the main thrust of this Blog post, let me – personally – state that I am well aware that this debate probably lived (and died) back in 2003. The truth is that (like you) I have my own opinions about how Social Media plays out in a corporate role. At a macro level, I don’t think the model is something that anyone can template. I do believe that every corporation must have a unique Social Media strategy (one that is directly tied to business objectives and overall economic value to the company). I also believe that although the tools and platforms are agnostic regardless of whether you are a small, medium or large corporation, that the size of the organization does play a factor into what you can do (and how fast you can move).
Moving fast. Moving slow.
Here’s my personal and corporate journey for this Twist Image company Blog (yes, in case you weren’t aware, Six Pixels of Separation isn’t just my personal playground, but the voice of our Digital Marketing agency) in three acts:
There are no hard and fast rules.
As fast as Social Media is moving and evolving, the millions of Blog are – for the most part – a culmination of many individual opinions (and this Blog is no different). Some will argue that you should always have comments. Some will argue that you should respond to every comment. Some will be thankful just to have fresh content published on a frequent basis. Some will look at every post as if they’re about to beat it up and mug it. Personally, I’m just looking for all of your thoughts so that they lead to a substantial conversation so that it leads to all of us being more inspired and smarter.
I hope you will play, learn and love along with me (and yes, it took me nearly seven years to figure this all out).
How much value does the comments section of a Blog add to your Social Media experience? What do you think?
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