No, this is not an April Fool’s joke.
It might actually be time to delete everything.
The social media posts.
The hot takes.
The political opinions.
Even your DNA test results… especially your DNA test results.
23andMe – yes, the company you spit into a tube for – just filed for bankruptcy.
And they’re planning to sell your genetic data.
Fifteen million people handed over the most intimate information possible in exchange for some ancestry info.
Now, that data could be sold to the highest bidder.
Legally.
Scary?
Maybe… but also expected.
This is the real cost of data permanence.
Once it’s out there… it’s out there.
Welcome to the Delete Everything Era?
We’re not just talking about a toxic tweet from 2015 or that photo from Vegas.
The new reality is one where your digital past are stored, sold, and scrutinized.
And that scrutiny? It’s not hypothetical anymore.
This is why more and more privacy experts are pushing for digital minimalism.
A reset. A cleanse.
Or, better yet, don’t post it to begin with.
There’s something to be learned from Snapchat here.
The ephemeral way.
Post, view, vanish.
Disappear by design.
Not for secrecy.
For sanity.
It was 2011 when Snapchat launched and made disappearing messages cool.
Now, in 2025, that feels prophetic.
We’re in a strange moment.
People are scrubbing their feeds, archiving posts, deleting old thoughts.
Not because they regret them.
But because they’re scared.
Because freedom of speech doesn’t equal freedom from consequences.
And increasingly, the consequences are coming for all of us.
It’s time to take the controls back.
Because the best privacy policy is the one you create for yourself.
Maybe you should delete everything… and don’t look back?
This is what Elias Makos and I discussed on CJAD 800 AM. Listen in right here.
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