Categories: Articles

CTRL ALT Delete – The Business Book

CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013.

Following is the official press release and some media mention of the pending project…

BUSINESS PLUS To Publish CTRL ALT Delete by Mitch Joel

Author of the best-selling business book, Six Pixels of Separation, and President of award-winning Digital Marketing agency, Twist Image, signs with Business Plus for the release of his sophomore book.

NEW YORK, February 1, 2012 /PRNewswire/ – Business Plus, an imprint of Grand Central Publishing (Hachette Book Group USA), has announced it will publish CTRL ALT Delete: Reboot Your Business (and Yourself) in a Connected World by Mitch Joel. Business Plus also published Joel’s first book, Six Pixels of Separation, in 2009. 800-CEO-Read ranked Six Pixels of Separation at #13 on their 2010 list of best-selling books, and the book has been translated into French, Korean, Portuguese, Chinese and many more languages around the world.

In making the announcement, Rick Wolff, Vice President, Executive Editor, Grand Central Publishing and Publisher, Editor-in-Chief, Business Plus said, “Six Pixels of Separation was, without question, the best book on how digital media is changing marketing and communications forever. With CTRL ALT Delete, Mitch has truly upped his game. Now it’s less about if a business needs Social Media or a mobile application because technology has fundamentally changed the DNA of business. As a leading thinker and doer, Mitch’s vision for how this is going to play out is fascinating and in CTRL ALT Delete, he demonstrates how businesses can thrive moving forward. Mitch’s book is going to be one of our lead business titles for spring 2013, and we’re thrilled to be working together with him again.”

Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world. His newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun and he also has a regular column, Media Hacker, on The Huffington Post. His first book, Six Pixels of Separation was named after his successful Blog and Podcast.

“This is a time of great upheaval in business,” says Joel when describing CTRL ALT Delete. “The challenge is that most businesses don’t know how to adapt and most of the people who are working for these companies don’t know how to change. Technology hasn’t just transformed how we buy or how we sell our wares to consumers or how we connect socially. Technology has sent business through a rapid state of genetic mutation and we’re still in the middle of this evolution. I call this moment in time: purgatory. We’re not in hell… but this certainly isn’t heaven either. CTRL ALT Delete will both clear the brush and act as a roadmap through this purgatory. The real question this book will answer is: do you want to be employable in the next five years?”

The book deal includes world rights and on exclusive submission to Rick Wolff at Grand Central Publishing by James Levine of Levine Greenberg Literary Agency.

About Business Plus – Grand Central Publishing – Hachette Book Group USA

About Business Pluss/Hachette Book Group:

Business Plus is one of the leading business book publishers in the world today, with such notable authors as Hank Paulson, Jack Welch, Ted Turner, Dr. Robert Sutton, Adam Lashinsky, and many more.

Business Plus is an imprint of Grand Central Publishing, which is owned by Hachette Book Group (HBG), a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, and Hachette Digital.

CTRL ALT Delete Media:

Mitch Joel