Customer Loyalty? No! Monster Loyalty? Yes!

Episode #371 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

It feels like I have known Jackie Huba forever. She’s a master at understanding, talking about, writing about and teaching about customer loyalty. She’s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She’s been at it for a long time. She’s been talking about a lot of the things that the smart brands are finally doing… but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty – How Lady Gaga Turns Followers into Fanatics. Don’t mistaken this for another book about how brands need to turn customers into fans. It’s not. It’s about something much more powerful and that much deeper. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #371.