Is there one way to get your entire organization behind Digital Marketing and Social Media?
Obviously, it depends on the culture of the company and the desire to engage and connect more, but one of the more obvious ways to make this happen (that so few people talk about) is in creating something that has a social bent and use it only internally for the first little while. Too many pundits will tell you to step into the pubic realm and start small (yes, I’m one of those pundits), but there might be a better, quicker and a more scalable "win" by starting off on the inside.
Ways to make your company more Social Media savvy from the inside out:
The sky is the limit.
It’s amazing how many Marketing professionals think about Social Media and immediately focus on the current bright, shiny object, or how the company can best be positioned in the public’s eye instead of figuring out these many media, tools and platforms by bringing them inside and tinkering with them together as a unit.
What are some of the other interesting ways to use Social Media internally as a means to get people active?
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