The concept of transmedia and Digital Storytelling is the new Social Media.
You can’t throw a Digital Marketing Strategist without hearing the words "transmedia" or "digital storytelling" before they plunk against the ground. It’s an exciting time to be in Marketing, Communications and Media. It’s no longer just about the big idea in advertising (more on that here: Maybe It Is Time For Marketing To Move Away From "The Big Idea"). As Henry Jenkins explained so beautifully in the brilliant book, Convergence Culture, there is a new "flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted."
Marketing needs to up its game.
The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together. One way to get better at telling great stories, comes from understanding the structure, form and ingredients of a great story.
Here are 15 books on how to create a great story (in alphabetical order and compiled with the help of friends on Facebook and Twitter):
Which great books about storytelling are missing? Please add them below…
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