Digital Storytelling, Transmedia And Participatory Culture With Gunther Sonnenfeld

Episode #220 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy Kawasaki, Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP) on the topics of Transmedia, participatory culture and Digital Storytelling. Gunther’s perspective on how brands can really connect and flourish struck me in a deep and meaningful way. Along with becoming fast friends, we agreed to have a conversation about the topics and discuss how much the world of Marketing and Advertising has changed in the past few years. Here is our discussion. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #220.