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Do You Want To Be Employable In The Next 5 Years?

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The world has changed.

When I first met with my publisher (Business Plus – Grand Central Publishing) to talk about what would become my second business book, CTRL ALT Delete (out now!), my editor asked me who the target market for this book would be? I half-jokingly said that CTRL ALT Delete is for anyone who wants to be employable in the next five years. The publisher felt like this was the appropriate provocation for this book, because too many brands (and the individuals that serve them) worry too much about how much the world is changing and haven’t spent enough time understanding that the world has fundamentally changed.

A video to accompany the chaos?

Along the continuing journey to promote CTRL ALT Delete and get it into as many business leaders’ hands as possible, the team at Twist Image – along with the book publisher – have pulled many media and promotional levers (you can get a feel for them over here: CTRL ALT Delete Book Reviews And Media). Along with the CTRL ALT Delete digital experience we’ve also seen our SlideShare presentation titled, 25+ Mind Blowing Stats About Business Today – CTRL ALT Delete, get close to 114,000 views (and growing with each and every passing day). We’ve done book launches in places like Toronto and New York City (and, if you’re interested in meeting up this coming week, there will be more book launch events happening in Detroit on Wednesday and Washington on Thursday) with a few more surprises to come. But, last week I got a tweet from Bryan Harris. I had never heard of him before and, to this day, I don’t know much about him, other than he lives in Nashville (if he’s being honest on his Twitter bio). Apparently, he liked the CTRL ALT Delete content so much that he invested his own time, energy and effort into producing a CTRL ALT Delete video book trailer titled, The World Has Changed.

Wow! Wow! Wow!

It is hard to put into words the happiness and appreciation I have for Bryan (if you’re so inclined, you can follow Bryan on Twitter). Pure kindness and giving on his part. So, thank you very much, Bryan. I hope everyone else loves this video on CTRL ALT Delete as much as I do. I am grateful for your kindness and I’m hopeful we can shake hands (or have a bro hug) in our protein forms some time soon.

On with the show…

3 comments

  1. What a great example of the interdependent and complementary nature of marketing in 2013.
    Bryan’s video is great, your endorsement is great, result, you sell more books (as you deserve to it is a great book) and Bryan has a new business for the cost of a bit of time, leveraging of his skill and your network.

  2. I want to give a shout out to Kepler’s in Menlo Park for having your book.

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