Does Complaining About Customer Service In Social Media Make A Difference?

Episode #222 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our ninth conversation (or, as I like to affectionately call it, Across The Sound 9.20), and this one focuses on customer service and how consumers use their online social networks to hold brands accountable. Does this make sense? Is this the best strategy? Does it even work? Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #222.