Ethics In Newsjacking

Episode #513 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to.

Social media is becoming very complicated. From Prince’s death to global news moments, brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott, coined the phrase “newsjacking.” It an opportune moment for brands to capture attention from something major that is happening in the media for their own gain. I’m (somewhat) skeptical of it, but I’m a big fan of David’s work. So, what does ethical newsjacking look like, in a world where so many brands don’t know their own boundaries? Listen in as the bestselling author of The New Rules of Marketing & PR,  The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars and more discusses newsjacking, and why he created an online course on how to master it. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Mirum Podcast #513.