It’s not just Canada that is dealing with the news business.
Axios is reporting that, Social Media Traffic To Top News Sites Craters.
The situation: “Traffic referrals to the top global news sites from Meta‘s Facebook and X, formerly Twitter, has collapsed over the past year, according to data from Similarweb… Website business models that depended on clicks from social media are now broken… Meanwhile, news companies are scrambling to find business solutions while simultaneously fighting to protect their work in the AI era.”
And, even though Google has agreed to cough up about $100 million in Canada for the Online News Act, it seems like Facebook won’t be allowing links or news organizations to share content on the social networking platform any time soon.
So, while the rest of the world is trying to understand why this is the case outside of Canada, behind the scenes many of the tech giants have reconciled that news, simply put, isn’t worth it.
How is news not worth it?
But, more importantly…
So, what does this mean for democracy and the future of news?
There’s much more to it…
This, and other current topics were discussed along with Saul Colt (The Idea Integration Company), Jonathan Sackett (NEI) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!).
Are you ready for this deep dive into the world of media and marketing? Here is: BeanCast #729 – The Election is Coming.
For about an hour, we discussed and debated the following topics:
Take a listen and jump into the fray…
Before you go… ThinkersOne is a new way for organizations to buy bite-sized and personalized thought leadership video content (live and recorded) from the best Thinkers in the world. If you’re looking to add excitement and big smarts to your meetings, corporate events, company off-sites, “lunch & learns” and beyond, check it out.
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