Fast Company Magazine Article Change Or Die

My friend, Jonathan Maldoff, from Intellera points me to the Fast Company Magazine article, Change Or Die, by Alan Deutschman. The article was originally published in Issue 94, May 2005.
Here’s is a quick glimpse:
“All leadership comes down to this: changing people’s behavior. Why is that so damn hard? Science offers some surprising new answers… What if you were given that choice? For real. What if it weren’t just the hyperbolic rhetoric that conflates corporate performance with life and death? Not the overblown exhortations of a rabid boss, or a slick motivational speaker, or a self-dramatizing CEO. We’re talking actual life or death now. Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn’t, your time would end soon – a lot sooner than it had to. Could you change when change really mattered? When it mattered most?”
You can read the Fast Company Magazine article here: Change Or Die.
A great book on this topic is Seth Godin‘s Survival Is Not Enough.
Thanks Maldoff.