If you have a Blog, it’s hard not to pay attention to lists that rank Blogs. It’s hard not to look at your own web analytics, and it’s hard not to wonder why it’s not more popular than it is.
Most people who Blog with the purpose of trying to grow their business (which can be as a thought leadership platform or with the intent to sell directly from the content), do care about how big, vibrant and caring their community is. Those same Bloggers also focus on how they’re going to grow that audience and push the content out further to a growing audience. On a recent flight with Julien Smith (co-author with Chris Brogan of the New York Times best-selling business book, Trust Agents, and one of the co-hosts of the Media Hacks podcast), I asked for his candid feedback/thoughts as to why Six Pixels of Separation is not a more popular Blog, and his thoughts on what it would take to reach an audience the size of Chris Brogan’s (currently, Brogan’s Blog is the #1 Blog on the Ad Age Power 150 list of the top Marketing Blogs in the world, while Six Pixels of Separation sits at #22 as of this writing).
Here are Julien’s 5 reasons why Six Pixels of Separation is not more popular:
"This Blog will fail."
That was my immediate reaction to Julien’s candid feedback. Personally, Blogging is my white canvas of random Digital Marketing thoughts as they come to me. I love my Blog. I love writing. I love sharing. I love the differing perspectives offered in the comments below (of which I read and appreciate each and every one). I’m not interested in "marketing" this marketing Blog. I don’t hold Blog posts for days when there might be more traffic. I publish Blog posts as they’re written (and don’t schedule them). Julien retorted that the above is the "five fingers of death" and that is, probably, what would be required to "Kill Bill," but doing any (or a few) of the above changes would probably generate more popularity. I’m quite certain that a lot of Julien’s thoughts are not just about this Blog, but can be applied to any other Blog, Social Media strategy, additional platforms and well beyond just this way of publishing content.
What do you think?
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