The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what is "real" versus what may well be just a fad.
While many companies have capitalized on short-term trends (look no further than the fashion industry), the more traditional businesses would rather be the slow followers. It’s almost laughable that there are still some businesses that believe that the Internet is just a fad. It is not. Don’t believe me? Look around you. How many consumers, businesses, peers and competitors do you know who are not online? How many of them do not have both high-speed Internet access (at work and at home) and are using some kind of mobile device (from the hipper iPhone to a more standard cellphone)? How many of them, when asked by their spouse to book a vacation, do not go online to do research, but rather place a call to a travel agent and wait for their phone call to be returned? Pushing this idea further, if the Internet is a fad, do you think that tomorrow when you wake up, the only way you will get the news is from the newspaper on your front porch or the six o’clock news on TV?
The Internet and social media have changed everything. They are not fads. They are a new way for people to connect, gather information, share, collaborate and build their business.
Along with those shifts to new ways of doing things does come many different trends. Some of them stick and others fall by the wayside. In the past couple of years (and looking into the not-so-distant future) here are four trends that will become fixtures of the successful new business models….
Four Trends That Will Change Marketing Forever:
So, while most businesses are still busy pulling their hair out and trying to figure out how to get a video to go viral on YouTube or more people to follow them on Twitter, you can spend some quality time strategizing over what the next 18 to 24 months are going to look like as these trends become the foundation for how businesses boom.
What current trends do you think will become business and marketing standards going forward?
The above posting is my twice-monthly column for the Montreal Gazette and Vancouver Sun newspapers called, New Business – Six Pixels of Separation. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original versions online here:
– Montreal Gazette – Want to stay on top of technology? Here are 4 trends you need to spot.
– Vancouver Sun – Four trends that will change business forever.
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