While en route from Montreal to speak at the CMA (Canadian Marketing Association) 2005 National Convention And Trade Show in Toronto I took the one-hour flight to read through a bunch of articles I had been neglecting. This included a re-read of the Gapingvoid.com Blog posting, How To Be Creative (Long Version). One quote just reached out and grabbed me.
“If you’re not particularly creative, then you’re in real trouble. And there’s no buzzword or ‘new paradigm’ that can help you. They may not have mentioned this in business school, but people like watching dinosaurs die.”
If that is not a catalyst to think creative, I’m not sure what will move you.