Generating Ideas, Differentiation And The Future of Advertising

Where do the best ideas in advertising come from?

This past Sunday, I discussed where mind-blowing ideas come from in marketing and advertising and other current topics along with Jay Baer (author of Talk Triggers, President of Convince & Convert and all-around good human), Emily Binder (Beetle Moment Marketing, Smart Audio Expert and all around good human) and host Bob Knorpp (always a good human) on the very excellent BeanCast Podcast (which I’ve been fortunate to be a guest on in the past). I don’t know what it is about BeanCast, Bob Knorpp and these other panelists, but there is always “something in the water” when we record these conversations that brings out a lot of stimulating ideas and insights (and some friendly disagreements too!). 

Are you ready for this deep dive into the world of marketing? Here is: BeanCast #557 – 3 Guests – 1 Voice.

For about an hour, we discussed the following topics:

• Creative by Teamwork.

• Differentiation Dilemma.

• Effectiveness of Mascots.

• Protecting Kid Influencers.

Take a listen and jump into the fray…