Here‘s a forty-five-minute-plus speech given by Tipping Point (and soon, Blink) Author, Malcolm Gladwell. Thanks for the link Matt – this is some great viewing with lots of passion.
Gladwell makes computer networking cool, smart, important and relevant to everything we do in life. When you’re marketing, you’re building a network. It’s all back to basics and Gladwell breaks it down and makes it manageable. More importantly, he makes it immediate.