**How often do you watch something twice that you have seen online?**
It doesn’t happen often for me. In fact, I often have a hard time finishing a video on [YouTube](http://www.youtube.com “YouTube”) that I’m interested in, because there’s something on the right-hand side – in the recommended viewing column – that grabs my attention like some kind of shiny, bright object (and yes, on YouTube, I can be quite the squirrel). Someone on [Facebook](https://www.facebook.com/mitchjoel “Facebook”) posted a link to this little piece of glory just today. The online learning platform, [Lynda](https://www.lynda.com/ “Lynda”), has issued a design challenge. They’re asking a bunch of designers to take on a logo design challenge. [Aaron Draplin](http://www.draplin.com/ “Aaron Draplin”) from [Draplin Design Co.](http://www.draplin.com/ “Draplin Design Co”) (and the guy behind [Field Notes](http://fieldnotesbrand.com/ “Field Notes”) – which I love) took a stab at it. [In this video](http://vimeo.com/113751583), he walks us through his blue-collar creative process, and it is a sight to behold. It doesn’t look like Draplin ever gets blocked, and you will see – from this video – how he creates a myriad of directions from simply pushing ideas out on paper in a fast and driven way (before heading to the computer).
**This is [a true sight to behold](http://vimeo.com/113751583)…**