Posted by Episode #376 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch – Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 – The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day, we see the importance of presentation skills increasing. Personally, I believe that the ability to present is core to an individual’s success (from personal to professional development). Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won tons of industry awards and recognition. Today, he is a professor at Virginia Commonwealth University’s Brandcenter, and a consultant to advertising agencies on how to win the pitch. If you’re interested in bulking up on your pitching and presentation skills, you have come to the right place. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #376.
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Listened to this in the car yesterday and wanted to pull over and take notes. The parallels between presenting and the world of comedy and performance are many. And the advice on breaking the fourth wall is applicable not just to speaking but to writing and all other communications. We give so many needless stage directions: “Following is a list ..” and “This chart shows …” and “See sidebar ..”
Love the Seinfeld documentary, Comedian. What a great model of a wildly successful person not satisfied with what’s he’s already accomplished and pushing himself further. It was poignant.