You’re doing it wrong.
People hate it when someone says, "you’re doing it wrong," but trust me… you’re doing it wrong when it comes to how you prepare for a public speech. I’m sure this will upset many people, but let’s walk through the typical scenario of how someone is asked to speak and what happens next:
Sound familiar?
This is, without question, the worst way to ever give a public presentation, and yet this is how the vast majority do it. Why? Because the first time that the speaker is ever going to give this presentation will be the most important time and – possibly – the last time as well. Ultimately, you are taking this material for a test drive when, in fact, that audience is the grand prix. When you are asked to present, the material should already have been road tested, tweaked and perfected (as much as possible). It sounds like a lot of work, doesn’t it? Well, that’s the point. Most presentations suck because the presenter didn’t put in the work. Trust me, as much as you may like U2, you do not want to be there when they first try out a song together for the first time. It takes a lot of work to get that song to the point when it is ready for an album or live show.
This is how to really prepare for a public speech:
Sounds like a lot of hard work, doesn’t it?
It is. The great public speakers make it look easy. It feels like they’re presenting the content for the very first time. The truth is that most of them have practiced and road-tested their material for a while. They are constantly nurturing, tweaking and optimizing it. They look comfortable, because they are comfortable and familiar with the content. There may be some content pieces that are brand new, but it is usually an iterative process. Sadly, most presenters are so unprepared that their only goal is to either get to the end of their slides in their allotted time or read their pre-written speech from the podium without wetting their pants. What most presenters fail to realize is that nobody cares about you getting to the end of your slides or if you survived reading a document in public. People are in the audience for two (main reasons):
No matter how serious the event is, people don’t want to be sitting all day and be bored listening to people reading from slides or reading from their printed out Word document. So, the next time you’re asked to present, don’t just say "yes," unless you’re willing to commit the serious time, effort and energy to do it right. Why? Because if you don’t take it seriously, you’re just perpetuating a world where all of us have to endure another slew of painful meetings and presentations.
Who wants that?
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