Articles

Influencers Are The New Advertising

Your digital media catch-up is right here.

Every Tuesday – for just a few minutes – I join Heather Backman (my old buddy from her days on CHOM FM) on the air at Jack 103 (Rogers Sports & Media) to give a quick blast about the current state of technology, media and Internet culture. We’re calling the segment Tech Tuesday (and we do it in just a few minutes).

What is Tech Tuesday?

If you ever find yourself wondering… What, exactly, is the point of TikTok? How can I make myself look better on a Zoom? Reddit? What’s that about? How do I help my kids be safer online? Who’s the latest creator and streamer that I should be checking out?

You are not alone.

This is what Heather Backman and I discussed this morning over on Jack 103 FM for a couple of minutes:

Everyone wants to be an influencerAxios.

“The number of people looking to become online influencers has exploded during the pandemic… Almost anyone can find themselves in a position to become an influencer, and brands are throwing billions of dollars at online content creators… Advertisers ‘don’t want to use the same influencer again and again,’ Keane-Dawson said, which keeps new opportunities flowing. Brands are expected to spend more than $3 billion on influencer campaigns in 2021, and over $4 billion in 2022, according to eMarketer.”

People believe that fame, likes and followers is an occupation. Is this the right play, and are influencers the new ads?

App of the week: Weather – Apple’s new native weather app is new and very much improved.

Once the segment goes live on Jack 103, I will post it here for you to listen in, learn, share and engage….

https://api.soundcloud.com/tracks/1132704091

Before you go… if you enjoyed this, please subscribe (all new content arrives in your inbox). It’s easy, it’s free and it’s right here.

Mitch Joel

Recent Posts

Greg Epstein On How Technology Became Religion – This Week’s Six Pixels of Separation Podcast

Episode #958 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

4 days ago

SPOS #958 – Greg Epstein On How Technology Became Religion

Welcome to episode #958 of Six Pixels of Separation - The ThinkersOne Podcast. Greg Epstein…

4 days ago

Six Links That Make You Think #751

Is there one link, story, picture or thought that you saw online this week that…

5 days ago

More On Canada’s Crackdown On The Business Of TikTok

What's really behind Canada’s move to shutter TikTok's Canadian offices? The stated reason? National security…

1 week ago

Brigid Schulte On Transforming The Daily Grind Into A Better Life – This Week’s Six Pixels of Separation Podcast

Episode #957 of Six Pixels of Separation - The ThinkersOne Podcast is now live and…

2 weeks ago

SPOS #957 – Brigid Schulte On Transforming The Daily Grind Into A Better Life

Welcome to episode #957 of Six Pixels of Separation - The ThinkersOne Podcast. Brigid Schulte…

2 weeks ago

This website uses cookies.