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InfoPresse Conferences Will Feature Search Engine Marketing And E-Commerce

Hot on the heels of a sold-out InfoPresse Internet Day conference, the InfoPresse website is already promoting two more full-day conferences for the interactive space.
On May 31st, 2006 there will be a Search Engine Marketing Day. Here is the description from the website:
“Le SEO (search engine optimization) et SEM (search engine marketing) représentent une part de plus en plus importante des investissements publicitaires en ligne. Une tendance tout à  fait logique dans un contexte de mondialisation et de multiplication des contenus. Avant même de considérer faire appel à  vos services ou acheter vos produits, vos clients potentiels doivent d’abord vous trouver! Comment se classe votre site dans les principaux moteurs de recherche? Vos compétiteurs sont-ils mieux référencé que vous? Votre entreprise est-elle facilement repérable en ligne? En 2006, une entreprise sérieuse peut-elle se permettre de négliger le référencement de son site? Les experts se prononcent et vous expliquent comment les moteurs de recherche peuvent vous aider à  acquérir de nouveaux clients.”
Then, on June 7th, 2006 there will be an E-Commerce Day at Ex-Centris. Here is the description from the website:
“Le commerce électronique connaît une croissance soutenue et de plus en plus rentable au Québec. Quelles sont les habitudes de consommation des internautes québécois? Quels secteurs connaissent le plus de succès? Comment mettre ses visiteurs en confiance et faire en sorte qu’ils complètent leurs transactions? Comment adapter votre service à  la clientèle aux impératifs du commerce électronique?”
Since I presented at the InfoPresse Internet Day, I have had contact with their team and brought forward some names of speakers for both of these events. Also, IAB Canada has been involved. Together (InfoPresse and IAB Canada), we’re trying to bring forward the best speakers and content to cover these topics.
In the meantime, InfoPresse is also holding a mobile marketing day on April 26th, 2006. that is featuring Marc Montaldier, head of mobile marketing for Orange – France and President of the Mobile Marketing Association, France.
These will all be excellent events.
More information here: InfoPresse Conferences.

Mitch Joel

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