Is Nike A Technology Company?

Episode #300 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and recently launched his latest venture, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we’ve decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 21st conversation (or, as I like to affectionately call it, Across The Sound 21.20). This week, we talk about brands and technology. Is Nike a sporting goods brand or a technology company? After Jaffe waits in line for close to an hour at SXSW to score a Nike FuelBand, you may be surprised by what we come up with. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #300.