Who will protect your rights, your opportunities and your privacy online?
Do you think that it’s the role of government? Is it the corporation’s responsibility? Should Google and Facebook be securing your privacy online? Technology, connectivity and the great untethering of our society as we become more and more mobile is our own, personal responsibility. Yes, the government can support this evolution through legislation, enforcement and ensuring that our most vulnerable have equal levels of protection and access. Yes, corporations must make sure that what they offer consumers is something that they can understand (in relation to the terms and service) and a product that is secure for them to use, but beyond that, you – the individual – should not rely on anyone else but yourself when it comes to your online persona (and this includes the content that you create and your privacy).
Keep yourself alive.
Remember that with every friend, like, plus, tweet and website visit, there are breadcrumbs that are being gathered. Those breadcrumbs are then being associated with your usage and who else you are connected to. Should this make you paranoid? While some of the information is not personally identifiable – as an individual – remember, that it’s not all that hard to make the link between what is being tracked and the information that you’re freely contributing.
Here are some tips and tricks that may help you out:
Be responsible.
This is all on you. It’s easy to take all of the information in this Blog post, get paranoid and think that I’m telling you to avoid any sort of personal engagement via digital channels. That’s not what I’m doing. This is much more about ensuring that individuals take full responsibility for their actions by understanding that Facebook and Google aren’t here to protect your most personal information. They’re here to make money. They are a business… not a cause for the social good. Yes, if they want happy customers, it’s critical for them to maintain your privacy and have a secure product (which they do), but as the business models evolves, so too will their terms of service (nothing new here – this is the kind of stuff that keeps getting Facebook into trouble with their community). Remember, it’s on you to be the true gatekeeper.
You must take responsibility for your own rights, opportunities and privacy online.
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